For the fourth consecutive year, Trans-Arabian Creative Communications has been appointed to handle communications for the Jeddah Economic Forum, the most prestigious economic event in the Kingdom of Saudi Arabia.

Sami Bahrawi, Chairman of the 2007 Jeddah Economic Forum, said 'We are delighted to be working with a professional agency that truly understands and appreciates the sensitivities and sensibilities of the Middle East. TRACCS has produced outstanding results for us in past years and we are fully confident that this year they will again repeat their previous success in communicating the decisions, recommendations and conclusions of the Forum all across the globe.'

'Over the years, we have witnessed the evolution of Jeddah Economic Forum and have incorporated various learnings into the principles and disciplines we utilize in communicating the objectives and achievements of the Forum,' said TRACCS President and CEO Mohamed Al Ayed. 'It is an honor and privilege to be appointed for the fourth consecutive year and we look forward to playing our part in making this year's Forum a resounding success'.

The eighth Jeddah Economic Forum will take place at the Hilton Hotel in Jeddah from February 24th to 27th 2007. Under the patronage of HRH Prince Abdul Majeed bin Abdulaziz Al Saud, Governor of the Makkah Region, this year's Forum will examine economic reform and will bring to light the latest trends in business and world economy.

Organized by the Jeddah Marketing Board, a department of Jeddah Chamber of Commerce & Industry, the Jeddah Economic Forum is now seen as the most prestigious annual international event in the Middle East and in past years has attracted leaders and luminaries from around the world, including former US Presidents George FW Bush and William Jefferson Clinton, former Prime Minister of Malaysia, Mahathir Mohammed, the late Prime Minister of Lebanon Rafiq Al Hariri, current Lebanese Prime Minister Fouad Siniora, HRH Queen Rania of Jordan, and celebrated business leaders including George Soros and Lubna Olayan.  This year it is expected to attract more than 2000 delegates from around the world.