For the second consecutive year TRACCS has been appointed as the regional Public Relations agency for Dubai Summer Surprises mainly.  The agency will support the DSS across the entire MENA region with creative counsel and strategic communications including the implementation of the DSS Apprenticeship Program which has been expanded to the entire MENA region from only KSA & Kuwait last year where more than 18 colleges and universities within the Middle East & North Africa are competing for a space to become the next apprentice within one of the biggest tourism success stories in the region.
 
The DSS Apprenticeship 2007 aims at promoting local talent and enhancing the education of the participating students within the field of marketing and business administration. The program brings together the best and brightest students from across the region to participate in the highly successful annual summer fiesta in Dubai and provides students excellent opportunities for training and exposure in marketing and events management through an internship at the Dubai Summer Surprises, one of the biggest tourism success stories of the region, which will take place from June 21st to August 31st 2007.