Beiersdorf Middle East has awarded its coveted PR business to TRACCS, one of the leading PR agencies in the Middle East and regional affiliate of global PR firm Fleishman-Hillard.

Following a decision to sector all media into creative, media buying, ATL, BTL, on-line and PR, Beiersdorf Middle East decided to part from their existing partners after several years of rewarding co-operation.
 
In bringing TRACCS on board as its PR partner in the Middle East and North Africa, he cited the regional agency’s in-depth understanding of the company’s portfolio of leading skin care and beauty products as on of the reasons. “TRACCS won the final pitch through being highly creative and very passionate about taking our brand to the next level by having a very strong regional capability, with clear group synergies, particularly in Saudi Arabia” he added.

TRACCS Deputy Managing Director Majdi Al-Ayed welcomed the new account and said: “This is an excellent win, and further demonstrates the creative and strategic depth of our agency, and underscores the capabilities of our regional network in the Middle East and North Africa. We are looking forward to rolling out programs across the region on behalf of Beiersdorf, which is one of the world’s great skin and beauty care companies.”

Beiersdorf Middle East is an affiliate company of Beiersdorf AG, a leading international skin and beauty care company with a long and very successful history, originated in Germany. Beiersdorf holds a leading position in the world’s skin and beauty care industry with its NIVEA brand of skin and beauty care products. It has a great reputation for its quality products, long-term business outlook, and excellent corporate culture with a strong focus on people.