Trans-Arabian Creative Communications (TRACCS), one of the Middle East’s largest public relations agencies and the exclusive Middle East and North Africa affiliate of Fleishman-Hillard International Communications, the world’s largest public relations company, has signed an exclusive affiliation agreement with SUPRACOM, Morocco’s leading public relations practice. The agreement covers the full range of public relations services for the three countries on behalf of the TRACCS network and its global affiliate Fleishman Hillard International Communications, the world’s leading public relations practice.

“Northwest Africa is a strong emerging market with huge potential and we have been looking to extend the TRACCS network into this region for a number of years,” said TRACCS co-founder and Chief Operating Officer Haroon Sugich. “Our business success hinges on identifying the right partner company that can effectively and reliably deliver services for our clients and those of Fleishman Hillard according to the highest professional standards. We have been working closely with SUPRACOM since early 2007, on business for MSD, Samena, Saudi Telecom, Dubai Shopping Festival and other clients and have been more than satisfied with the results. We share the same long-term goals and the dedication to building an indigenous communications practice in every market we enter. We have been impressed with the quality of the work product from SUPRACOM and the logical next step was to bring this excellent agency into the TRACCS-Fleishman HIllard fold. We are very pleased at this new association.”