Trans-Arabian Creative Communications (TRACCS) celebrated a decade in business. First launched in Jeddah, Saudi Arabia on the first day of 1998, TRACCS has grown from a Saudi-based boutique public relations agency into one of the largest public relations practices in the Arab world, operating in every single market in the Middle East and North Africa.

The company was founded in Jeddah by Mohamed Al Ayed, President and CEO of TRACCS along with Executive Vice President and COO Haroon Sugich and Network Vice President and Managing Director for Saudi Arabia, Sarah Al Ayed, and has become one of the leading public relations practices in the region with 200 professionals working in 16 markets for an impressive range of national, regional and global clients, including PepsiCo, NCB Capital, Saudi Telecom, Dubai Shopping Festival, Kempinski Hotels Middle East and Africa, Greater Amman Municipality and Bieresdorf among many others. 

The regional network was launched in 2001 with offices in Cairo and Dubai and has since expanded to every market in the Middle East and North Africa including Iran.