Across the MENA region there has been unprecedented economic growth, development and diversification that has been driven by financial reforms, the emergence of independent financial media and the expansion of markets across the region. Traditional privately owned family trading enterprises have launched IPOs and become publicly listed corporations, while large government bureaucracies are being privatized. The establishment of three rival financial centers, Dubai International Financial Centre (DIFC), Bahrain Financial Harbour (BFH) and the Qatar Financial Centre Regulatory Authority (QFC), and the recently announced landmark King Abdullah Economic City project in the Kingdom of Saudi Arabia, have transformed the financial landscape of the Middle East. The global economic recession has caused many of these landmark financial catchment areas to re-evaluate their positions and public relations is now seen as one of the most effective and cost-effective ways of addressing serious issues and managing public perceptions.
 
Through our Banking, Finance and Wealth Management Practice, we serve a range of clients in the GCC, Levant and North Africa, from global payment card companies, national and regional banks, wealth management, asset management and insurance companies as well as institutional investors and stock exchanges. We have launched a series of IPOs in the region and work closely with the financial media to promote our clients' interests. Our teams have developed media campaigns for the launch of financial products and services, and corporate positioning strategies for some of the region’s leading financial and investment institutions. We have supported a range of investor relations programs on behalf of asset management and investment companies and have provided communications support for some of the region’s most prestigious economic events. Our speechwriters have crafted speeches for board chairmen and CEOs to deliver at high profile conferences and seminars.

Our understanding of the markets and economic trends in the region has made TRACCS one of the leading communications providers for the financial sector in the MENA region.