Digital platforms like social media, blogs, micro-blogs, sharing sites, social networking sites, social forums, and new age tools like virtual worlds and podcasts are increasingly playing a major role in changing people’s behavior and inducing them to become digital activists, voicing their feedback, participating in product related discussions and dialogues about brands or products they currently use or need in future With the evolution of technology the benefits of digital media are also increasing for individuals, businesses, and collectively for our society The TRACCS ‘Digital Practice’ provides a number of services that can be integrated into any communications strategy:

* Strategic consulting for digital media communications
* Tailored social media campaigns and programs
* Online editorial outreach and reputation management
* Content optimization and Search Engine Optimization (SEO) services
* Web site content, design and development
* Automated online media monitoring system
* Tailored web and mobile applications