In the dynamic and hyper-competitive business environment we work in, corporations often expect their agencies to pull a rabbit out of a hat to create and implement exciting events that highlight their activities and offerings. High impact direct-to-consumer events are an increasingly important means to raise awareness of and draw media attention to an organization and its products and services. In conceiving, organizing and implementing events for our clients, we place a great deal of emphasis on originality and efficiency and have built a reputation as one of the most creative and effective event management agencies in the Middle East and have organized a thousand events for a wide range of clients.

We have created and organized product launches, press conferences, seminars, sports events, exhibitions, consumer sampling campaigns, media roundtables, shopping festivals and fashion shows. We have launched soft drink companies, hotels and resorts, airlines, consumer healthcare products, automobiles, technology solutions, industrial production facilities, banks and financial institutions, perfumes, shopping centres, restaurants, insurance companies, entertainment centers and payment card products into markets across the Middle East and North Africa. We have handled some of the region's largest shopping festivals and have supported dozens of corporations at major technology, tourism, industrial, construction and financial conferences and exhibitions. Through our sister conference organizing company, ARC (Arabian Conferences Company), we have organized major conferences in the region on Corporate Social Responsibility, Public Relations and other important business themes and issues.