With a regional reform process in full swing, greater press freedom, a rapidly diversifying media, the growth of markets, accessions to the World Trade Organization and other dramatic developments throughout the MENA region, public and private corporations are increasingly affected by outside pressures. Social, political and economic issues now impact on the way business and government operates. Corporate governance, sustainability, triple-bottom-line reporting, transparency, social responsibility, intellectual property rights, capacity building, job creation, unemployment, financial literacy, water conservation and health and education reform are all burning issues in the Middle East and North Africa that need to be carefully considered when building a communications strategy.

We have worked with some of the region’s largest corporations to create and implement programs that address key issues affecting their business. In the process we have learned that issues-driven campaigns are among the most effective ways to build awareness in the media of an organization and its brands and activities. We have created innovative, award-winning issues management campaigns involving contact programs, media relations and education initiatives. Because religion is a major factor in life in the region, we have forged strong ties with religious authorities and have elicited opinion when necessary on health, safety, banking and intellectual property issues. In developing an issues management program we first clearly identify and define the issue. We then analyze the issue as it pertains to a specific society. Once we thoroughly understand the issue, we create a strategic plan and implement a program accordingly. Finally we evaluate the results of the program. This systematic approach ensures maximum success in responding to outside issues-related pressures.