Any communications programme aimed at changing the way the public responds to a product, service, organisation or individual must contemplate the print, broadcast and electronic media. We've built strong ties with the region’s on-line news portals, satellite networks, and the national and regional, as well as international wire service and news bureaus based in the Middle East.

Our approach to media relations is prescriptive. We advise clients on the best ways of localizing their message delivery for each Arab market with an understanding that media environments are vastly different from country to country. We angle every message as an interesting and publishable news story relevant to the national media. We adapt each editorial opportunity to local linguistic, religious, cultural and political customs and sensitivities. and we advise our clients on the best ways to build positive and ethical long-term relations with the media wherever they do business. We carefully monitor the media and provide our clients with a comprehensive daily record of relevant press coverage. Our media teams submit monthly or end-of-project media reports including press coverage, competitor and industry news and analysis and measurement that give a clear indication of impact and reach.