Over the last decade we have worked tirelessly to build an indigenous public relations industry. To this end, we organized the first ever conference on public relations in Saudi Arabia and have sponsored International Public Relations Association (IPRA) conferences in Dubai and Bahrain. Our President and CEO, Mohamed Al Ayed has been Western Region director of IPRA in Saudi Arabia and was succeeded by TRACCS Managing Partner Sarah Al Ayed. TRACCS Oman Managing Partner Hassan Al Saleh is also currently member of the board of the IPRA Gulf Chapter and Vice-President for Oman.

Our greatest pride, however, is that we have and will continue to train hundreds of young nationals from around the region in public relations disciplines.