Over the last decade we have worked tirelessly to build an indigenous public relations industry. To this end, we organized the first ever conference on public relations in Saudi Arabia and have sponsored International Public Relations Association (IPRA) conferences in Dubai and Bahrain. Our President and CEO, Mohamed Al Ayed has been Western Region director of IPRA in Saudi Arabia and was succeeded by TRACCS Managing Partner Sarah Al Ayed. TRACCS Oman Managing Partner Hassan Al Saleh has also been a serving director of IPRA.

TRACCS was a founding member of the Middle East Public Relations Association (MEPRA) and TRACCS Chief Operating Officer, Haroon Sugich, is on the executive committee of MEPRA. Our greatest pride, however, is that we have trained hundreds of young nationals from around the region in public relations disciplines.