TRACCS Jordan was established in 2003 and has become the leading public relations practice in the Hashemite Kingdom of Jordan. Twenty qualified practitioners work under the leadership of managing director Rula Masad to serve a wide range of clients across many sectors, from government and financial to automotive, telecoms and hospitality. In 2007 TRACCS Jordan launched the first conference on corporate social responsibility ever presented in Jordan under the auspices of its client, the Greater Amman Municipality and with the patronage of Her Majesty Queen Rania. In 2008 TRACCS Jordan organized The Next Generation Conference, a gathering that explored solutions to challenges facing young people in the Arab world, sponsored by the Ministry of Education and patronized by Her Majesty Queen Rania who delivered the keynote address.