Trans-Arabian Creative Communications (TRACCS) has been operating successfully in Lebanon since 2003, serving a wide range of regional clients including Electrolux AB, Visa International, SEMENA, Beiersdorf/Nivea, Novartis, the Jordan Tourism Board and Dubai Shopping Festival. In the first quarter of 2009 TRACCS formally launched and celebrated TRACCS Lebanon at the first annual Beirut Public Relations Forum organized by TRACCS in association with the Institute for Media Training & Research at the Lebanese American University and inaugurated by His Excellency Dr. Tarek Mitry, Lebanon’s Minister of Information. Since this auspicious opening TRACCS Lebanon has moved from strength to strength under the supervision of Lebanese practitioner Katia Yasmine, who has built a strong client base in the tourism and financial sector.