The TRACCS UAE office was founded in January 2001 and has grown into one of the leading public relations practices in the United Arab Emirates and the hub of TRACCS regional operations from Northwest Africa to the Levant and Iran. Led by managing director Majdi Al Ayed, who also directs TRACCS regional operations, and supported by chief operating officer Haroon Sugich, over 30 trained communications professionals handle some of the company's largest regional business. TRACCS UAE is also the point of contact for all TRACCS global business and directs campaigns and programs in North America, Europe and Asia on behalf of its clients.

TRACCS UAE has an award-winning travel and tourism practice and serves organizations across almost every commercial sector, including media, finance, retail, real estate, pharmaceutical, FMCG, telecom, technology and luxury with a rapidly expanding NGO and Public Affairs practice.  A practice innovator, our UAE office has developed sophisticated systems and methodologies to handle communications audits, digital communications, crisis and issues management, training, stakeholder mapping, messaging and corporate positioning that have been deployed to serve over 150 clients across the TRACCS network.