Trans-Arabian Creative Communications (TRACCS) was founded in Jeddah, Saudi Arabia in December 1997 to provide world class public relations services to the Kingdom’s business community and to multinational enterprises operating in the country. Within one year, TRACCS became the leading public relations practice in Saudi Arabia, the region's largest economy, a position the company has maintained for over a decade.

Over the years we have painstakingly built an organization composed primarily of experienced local practitioners who understand their markets and can speak the languages and dialects of the countries they serve. Today TRACCS has become one of the largest public relations networks in the Middle East and North Africa with over 200 dedicated professionals providing a diverse and sophisticated service offering from 14 offices in 13 countries.