Sarah Broberg has been with TRACCS since January 2007, and brings over ten years of experience in public relations and marketing to the agency. As the Deputy Managing Director, Mrs. Broberg oversees the day-to-day operations of the agency and directly handles the PR activities for Visa Inc., Samsung and Credit Agricole Bank. Her areas of expertise include banking and finance, economics, internet content publishing and logistics, as well as proposal andreport writing, editing, and marketing.

Prior to joining TRACCS Egypt, Mrs. Broberg worked for five years as the English Editor at the Egyptian Center for Economic Studies, an independent economic research think tank. She has also worked extensively as freelance editor for a number of clients including the World Bank, USAID, the Center for Disease Control (CDC), EFG-Hermes, and Xceed (Telecom Egypt).

Mrs. Broberg is a US-accredited consumer loan officer and graduated from the American Institute of Banking in 1999. In 2001, she received her diploma in marketing management from the Regional IT Institute (RITI) affiliated with Middlesex University, UK.