Rula Masad was raised between Canada and Jordan, graduating from Streetsville High School in Mississauga, Canada, and later obtaining her Bachelor's degree in Business Administration from Amman Private University in Amman, Jordan.

Before joining TRACCS, Rula worked for almost ten years at Zain, Jordan's leading mobile operator, holding various positions in public relations and sales, eventually being promoted to Public Relations Team Leader. In her capacity as Team Leader, Rula managed a team of practitioners handling all major PR projects and initiatives for the company.

She is fluent in English and Arabic and has received extensive training in project planning, management and implementation, public speaking, negotiations, customer care, stress and time management, and sales.