The retail environment across the Middle East and North Africa is expanding and diversifying at a breathtaking pace. Hypermarkets, big box outlets, retail shopping parks, mega-malls, a proliferation of shopping festivals and a flood of global brands entering the markets are transforming the retail landscape of the region. This vibrant situation has created an increasing demand for strong marketing communications and in response TRACCS has built a formidable Consumer Practice, effectively representing some of the world’s leading global and regional consumer brands, as well as an expanding portfolio of major retail organizations and the region’s most popular shopping festivals.
We create innovative programs to support our clients’ marketing programs. From product launches, line extensions and press announcements to grand openings, shopping festivals and promotions, we look for the most striking and innovative ways to reach consumers and make the brands we represent top-of-mind.
The onset of the global recession has impacted the retail environment across the region and has presented new opportunities for the practice of public relations. Companies and organizations are now channelling budgets away from above-the-line advertising toward strategic public relations activities. We are increasingly being called upon to advise our clients how to maximise the use of media environments in the most cost-effective ways and help retailers and FMCG companies to re-position in these challenging circumstances.