The healthcare sector across the MENA region has grown dramatically over the last several years with the opening of major new general care and rehabilitation hospitals, specialist medical centers, and healthcare cities, the arrival of some of the world’s finest hospitals, and the ongoing activities of the pharmaceutical giants. In addition, the sector has been given a massive boost in the Kingdom of Saudi Arabia by legislation enforcing compulsory medical insurance.
Our healthcare team has organized education programs for consumers, medical professionals and the trade, as well as conferences, seminars and corporate social responsibility initiatives. We have launched hospitals and introduced new medical products and services into markets across the region.
Our healthcare media teams negotiate editorial in specialist and general interest journals and daily newspapers and support promotional activities for consumer health products. The TRACCS healthcare team works closely with government health officials and regulators to develop effective health care programs on behalf of our clients for each community we serve. We have been involved in implementing major healthcare public policy and market access initiatives to launch vaccination programs and immunization awareness programs in North Africa and elsewhere in the Middle East.