Digital Public Relations – Strategic PR with Social Media
'Going digital' is the current and future big thing in public relations and it seems as if the whole world wants in! This session moves beyond the basics of Facebook and Twitter and explores how sophisticated social media strategies can be a powerful tool to canvas opinion, increase brand awareness and promote products and services, as well as enhance the reputation of organizations.
Why Corporate Social Responsibility Really Matters
Corporate Social Responsibility is important because businesses are based on trust and foresight. Establishing and keeping trust with customers and communities isn't simple and can be easily damaged or lost. To be successful in the long-term, companies need to think beyond what's affecting them today to what's going to happen tomorrow. This isn't just about addressing fast-paced changes to technology or the needs of customers, but also taking into account alterations in social, environmental and governance issues.
Unlock Your Voice – "It Could be YOU"
This breakout session consists of out-of-the-box and unconventional means to develop self-confidence and unlock your voice in order to achieve goals and objectives. Business professionals, whether junior or senior, regularly fall into the trap of neglecting the development and evolution of their own strengths and capabilities to really influence and make a change. This workshop aims at exploring various ways to unlock your 'voice' and identifies individuals' strengths to exceed organizational requirements and further strengthen the industry's overall image.