Any communications programme aimed at changing the way the public responds to a product, service, organisation or individual must contemplate the print, broadcast and digital media. We have built strong ties with the region’s newspapers and magazines, on-line news portals, satellite networks, and the national, regional and international wire services and news bureaus based in the Middle East. We initiate media perception audits aimed at gaining an understanding of how aware the media really is of an organization, its products and services and, most importantly, its messages. We create tactical media programs in close alignment with strategic aims, reaching out to print, broadcast and new media. We create editorial roll-out programs for clients aimed at sustaining media interest and positioning our clients through clear message delivery. We develop long term relationships between our clients and the press through media outreach programs and by developing media loyalty programs that bring our clients closer to the media. We advise clients on how to make their stories newsworthy and we negotiate media opportunities on their behalf. We build and update media data bases and create, develop and organize media events.