||The Kingdom of Saudi Arabia is the largest economy in the Middle East and North Africa and in Saudi Arabia TRACCS is the public relations market leader in this flourishing and challenging country.Founded in 1998 TRACCS has been the premier public relations company in the Kingdom for more than a decade. When the TRACCS network was launched in 2001, TRACCS Saudi Arabia became the company’s corporate headquarters. In 2006 TRACCS opened its office in Riyadh to serve its growing portfolio of clients in the nation’s capital.
Led by President and Chief Executive Officer Mohamed Al Ayed, TRACCS Saudi Arabia is a multiple award winning company that has pioneered the practice of public relations in the Kingdom, from what was once a promotional press release service to a mature and diversified communications portfolio through the introduction of an increasingly sophisticated range of disciplines that have transformed the practice. TRACCS Saudi Arabia is also recognized as a CSR innovator in the Kingdom through numerous community programs that have contributed to social, municipal and public policy changes.
The agency organized the first conferences on public relations and corporate social responsibility ever held in the Kingdom. These conferences were also the first to be presented in Arabic rather than English, targeting the Arabic speaking public and private sector PR professionals in the Kingdom.